Why You Should Buy Rental Real Estate

Author: Eco-World Property Management | Categories: Property Management , property managers , Real Estate Agency , real estate agent , real estate investment , realtors , rental investment


1. Get to know your home

When you first purchase a new property, your first step should be to really get to know the home and all the systems that comprise the home. Each of your home's systems have a specific service interval and lifespan. The last thing you want to happen when you're renting out your home is for one of these systems to fail and have the cause be due to the lack of preventative maintenance or care.

2. Plan to reinvest in your home

If you're running your home as a vacation rental, you have to plan to reinvest in it with part of the revenue you earn from the home during the year. This will keep your home in ideal condition and tip-top shape as you rent it out. Remember, the more guests you have, the more "use" your home or condo or apartment will experience. This is especially true if you have a luxury home and people are paying top-dollar to rent it.

3. Create a financial plan

Understand you much your home will likely generate in revenues, which is dependent on three key factors.

  • The specific location within the destination
  • The level of luxury of the home
  • Its size and amenities 

4. Work with a knowledgeable real estate agent

A realtor's knowledge of the vacation rental business is often varied. Some have great firsthand insight into the industry. Others know little to nothing about it. And, while they might be able to offer property management tips whatever their expertise might be, it's important that you work with agents who understand the business, especially in the early stages of finding, buying and managing homes that are intended to be used as vacation rentals.

Recommend to work with real estate professionals.  Sutton Group Showplace Realty is looking forward to connect with you.

5. Vet several property managers

Before you hire a property manager, especially one that manages vacation rentals, be sure you interview multiple companies. Do they have a local presence? What type of reputation do they have? Do they rank high on search engines like Google for searches relevant to your particular area? Find out how the property management company approaches these three key areas for managing your home:

  • Maximizing your revenue generated from the home
  • Caring for your home and ensuring a great experience for when you come to town
  • Providing for transparent and honest communications

Recommend to work with professional property managers.  Eco-World property management is here to help.

6. Provide easy-to-use instructions

When guests go on vacation and rent a home, they don't want to spend all their time figuring out how to use that home. Make it simple for them. How do you use the A/V systems? What about the TV, Cable or Apple TV? How about any music systems or the laundry? Great property management companies will actually go through and detail out all of this for you so that you won't have to do it yourself. But, if you do it on your own, be extremely thorough and meticulous.

7. Ensure proper levels of inventory

One of the biggest reasons why guests rent homes and travel in groups is so that they can cook and eat their meals together. Some of the best memories created are around the eating and dining experience for the guests. So don't hamper it by lacking kitchen essentials. Properly stock the kitchen and other home essentials to ensure that nothing is lacking. If you're unsure, find a great property management company to help you identify what's missing.

8. Be strategic about personal use

Peak periods for vacation rentals, which typically revolve around either summer or winter seasons, otherwise known as high season, and fetch anywhere from 2x to 3x revenues, sometimes even more. If you're going to stay at your home, be strategic about going. Don't take up too much of the calendar during peak times as you run the risk of reduced revenues that could potentially be generated. Try to stick to the off season as much as possible.

9. Think about your home like a hospitality business

If you're running your home as a rental, treat it like a hospitality business. The care and attention that most fine hotels put into their facilities and rooms is second to none. While a property management company can help you with this, if you're going it alone, you need a genuine desire to please your guests. Treat them like friends or family. If it feels more like a nuisance to you, then you shouldn't manage the guests because your reviews will ultimately reflect the negative experience received.

10. Be realistic about your pricing

One of the biggest mistakes that home owners, and sometimes even property managers, make when renting out a home is to set the pricing too high. Be realistic about your approach here. Do the research. Check what others are charging and do overprice your home. Finding that sweet spot might be hard, but that's the trick if you want to have high occupancy rates. This is one of the property management tips that could make or break your year when it comes to financial growth.

11. Build a good relationship with your housekeeping team

Having a good housekeeping team is crucial. If you're doing your own property management, you should put a high level of care and attention into finding and interviewing the right team. If they're careless and they overlook the details, it's going to reflect back on you. You'll receive complaints and negative reviews and your business will suffer. If you do find a great team, set the expectations clearly in writing at the beginning of the relationship to help avoid conflict in the future.

12. Build redundancy into your inspections

Even talented people with high levels of attention to detail will miss things. Many property managers and owners managing their vacation rentals on their own leavel inspections to the housekeeping or maintenance people performing the service. Since it's incredibly difficult to inspect your own work, find a secondary inspector to overlook things. Let them test all the systems and inspect everything prior to the guest's arrival to ensure everything is perfect.

13. Have a solid marketing plan

Simply listing your home on AirBnB, or any other vacation rental website, isn't a marketing plan. It's a start. But, it's not a plan. Today, there are so many other channels where you can market your home as a vacation rental, but the flood of inventory on those channels has made competition so fierce. If your goal is to maximize your revenue, do research on how to optimize your listing and consider using software to keep everything up to date on all the listing sites.

14. Take preventative maintenance seriously

Create a preventative maintenance plan for your home and execute on it diligently. That's a cornerstone to property management of your property. You don't want a boiler to bust during a peak rental stay with sub-zero temperatures, resulting in irate guests. 95 percent of these issues are preventable with the proper maintenance of care of your home. Not only will you avoid having to pay double overtime for repairs in a situation like this, but you'll also avoid having to refund all or part of a guests rental fee. Take this seriously.

15. Dynamic pricing and revenue management

Airlines and hotels have used a dynamic pricing and revenue management model for years. The underlying concept? Ensure that pricing adjusts with demand and supply. If you're managing your home, learn everything there is to know about revenue management with tools to help you price your home appropriately, and vary that pricing based on the market.